Share this

"The danger of the Web is that you can go from idea to public announcement in under ten minutes."
―Seth Godin

When you publish your writing, you should not hurry the process. Yes, it's easy to get impatient when you've spent a lot of time writing, rewriting, and editing your work. However, it is worth continuing to invest in the process.

On the other hand, it's important to avoid the curse of perfection. Most crucially, you don't want to over polish your writing.  Because in doing so, you risk losing the meaning, message, or uniqueness of your voice. Instead, make your content rich, unique, relevant, informative AND REMARKABLE.

Essentially, it's a case of finding the Goldilocks zone for publishing.  Not too perfect that it loses your personality, or too rough that it looks amateur.  Once you have found this, you are ready to publish your blog post, article, white paper, or book.

This is the production stage, and if you don't already have professionals on your team, now's the time to engage their services.  When you publish your writing, it goes through three production steps:

1. Design

Probably the most important aspect to consider is the design of your publication. First impressions count. Your audience will judge how your online and offline publications look within seconds. Good design will keep them on the page long enough to start reading your content.

2. Layout

Similarly, the layout of your content is crucial to keep your audience's attention. Part of layout includes navigation of your website, blog, social media page, etc.  It also covers how the text and supporting images are presented in print and digital publications.  Break up lengthy text  with subheadings and images.  More importantly, ensure that your images are relevant to the message in you content.

3. Typography

Finally, spend time on the typography of your content. "Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed," Wikipedia. In other words, typography is an art-form in and of itself.  Therefore, if you don't have a good eye for design, then outsource it.  We have expert graphic designers on our team who can assist you.

"Copy, art, and typography should be seen as a living entity; each element integrally related, in harmony with the whole, and essential to the execution of an idea."
—Paul Rand

Publish Your Writing With Our Professional Help

We are professionals at publishing multi-media content, in various formats and lengths.

The Publishing stage has a number of facets to it, including the design and what format(s) is best to set your content in.  We are experienced in online and offline publishing, from marketing brochures and articles, through to books and ebooks.  We are also experts at WordPress, and can design, build, manage and host your website for you.

Talk to our team to discuss your project, and how we can help you write, edit, and publish.  Alternatively, you can learn the skills to publish your writing yourself at KESWiN™ Academy.


When You Publish Your Writing: Don't Forget to Proofread!

Once design, layout, and topography is completed, and before you go to press, or hit the "publish" button on your software, print off a hard proof.  Take your time to give your finished work a proofread.  Correct any errors.  Then do another print out, and another proofread.  We recommend that you get a fresh pair of eyes to look over the proofs where possible as well.

Share this